Damini, Company

Damini- the Artisans of India is a movement started in 2001 by journalist and writer Parveen Sikkandar in Southern India to curb the exploitation of rural artisans by retail giants, middle men, fashion designers and corporate houses in the name of ethical business. Within a year this movement itself led her to establish Damini Artisans a brand that encourages craftsmen and self help groups to develop new products . Parveen strongly believes that only timely payment can encourage any artist and that's why the company has the logo “100% paid”. When you purchase any product from Damini you can be very sure that the artisan has been very fairly paid for his labor.